In 2009 the family business was able to maintain the same high level as last year. GdB’s 2,124 employees achieved a turnover of €481.2 million, in comparison to €480.9 million in the previous year (+0.1%).
Griesson – de Beukelaer’s road to success, which has continued unchanged for years, is essentially based on a sound, but also active, company policy. This considerably shapes the standing of the entire brand and further develops the individual product segments successfully. Above average investments in the production and marketing divisions, a perfect balance between brands and trademarks, and, last but not least, the innovative strength to take a chance on new biscuit concepts and sell them extensively, are the key points of this strategy.
