20.10.2009
Prinzen Rolle is a “brand of the century“
Prinzen Rolle by Griesson - de Beukelaer (GdB) has been chosen as a “brand of the century“. In the context of the Frankfurt Book Fair the publisher Dr. Florian Langenscheidt awarded the brand prize to companies included in the book “Brands of the Century“.
"This prize is a great honour to us, as Prinzen Rolle has stood for quality for over 50 years. It is the most successful sweet biscuit in Germany and there is surely not a single German citizen who does not know it," said Peter Gries upon receiving the prize.
Over 600 pages, the “Brands of the Century” compendium from the Deutsche Standards Editionen range presents great German brands which have written history. Brands such as Persil, Haribo, Nivea, Tempo and Duden are included.
