Premium sea salt is all the rage: the subtly twirled, salted DeBeukelaer pastry sticks are now available with fine sea salt. Improved with the best butter and with a delicate dusting of coarse sea salt, DeBeukelaer Pastry Sticks are just right for snack connoisseurs. With DeBeukelaer’s familiar, peerless quality, this savoury snack is ideal for in between times or to indulge in at home – by yourself, with your family or with friends.

The new DeBeukelaer SNACKS logo stands for salted snacks under the name of the traditional brand. So, this range also offers the brand basis for future innovations in the brand’s range.

The pastry sticks, also available in cheese flavour as well as sea salt, are commer-cially available in the 125g packaging for €1.59 (RRP). The design of the whole pa-stry stick range will be further updated within the scope of a product re-launch.

20% more for the 2010 Football World Cup
Thanks to DeBeukelaer, the snacks are also going for the penalty shoot out. To cele-brate the upcoming World Cup season, the pastry sticks on sale are 20% bigger from April to May 2010.