So, you want a lot of enjoyment in a small package? DeBeukelaer Bienvenue, from Griesson - de Beukelaer (GdB) was initially also launched in January in the 500g and, along with the “big” 1,000g tin, offers a selection of twelve sophisticated biscuit specialities optimally attuned towards the customers’ expectations. Whether you plan on relaxing evenings with your friends or your neighbours drop in unexpectedly: Bienvenue is the perfect companion for a cosy chat.

This particular DeBeukelaer selection will set any sweet tooth’s heart racing: whether it's tempting shortbread or chocolate waffles with delicately melting nougat cream, classic pastry rolls or dark madeleines with fine white chocolate - Bienvenue is ideal for the moments you enjoy every day.

The premium Bienvenue 500 gramme biscuit selection is a further stage in the development of the “Time for Temptation”: with its new packaging and practical opening mechanism, DeBeukelaer appears more modern, younger and more fresh.

In this, DeBeukelaer is relying on the trend in the assortment market: 500g biscuit assortments have increased disproportionately in terms of turnover, by over 10 percent in comparison with the previous year (source: Nielsen, LEH + DM, KW 22/09 vs. 22/10).