Time for irresistible crunchy enjoyment: Peanut Time is the name of the new peanut combination from Griesson - de Beukelaer (GdB) under the DeBeukelaer brand, available from January (150 grammes). Caramelised peanuts blended with 16% of delicate milk chocolate to make an innovative Peanut Snack with Bite. What’s so special? The re-sealable stand-up pouch always keeps Peanut Time crisp and crunchy.

GdB is set to capture the increasing demand for peanut products with this innovation: sales of biscuits with peanuts increased by 37 percent compared to the previous year (source: Nielsen, LEH + DM to CW 22/2009 and 2010). With an eye-catching POS placement, GdB and the DeBeukelaer brand will cater for additional purchasing impulses.