Griesson - de Beukelaer (GdB) is re-assessing the communication strategy for the Prinzen Rolle brand this year. The advertising contract with the German national footballer, Lukas Podolski, expired at the end of 2010. For four years, the dream team, “Prince Poldi” and Prinzen Rolle, have contributed to the success of Germany’s best-selling sweet biscuit brand.

“The Prinzen Rolle brand has profited enormously from Lukas Podolski’s appeal and charisma. We recall many pleasurable events with him over the years,” stated Peter Gries, Head of Corporate Communications.