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26.07.2011

DeBeukelaer: Camper Van Placement

“The Joy of Biscuits – on Tour” Camper Van Placement wins Gold at the POPAI D-A-CH AWARD

Increase in market awareness and the additional gain of a large number of new customers thanks to impulse buying: Griesson-de Beukelaer’s (GdB) promotion over the past year, “The...

[Translate to English:] Der neue Internetauftritt von LEICHT&CROSS:
26.07.2011

After the Re-launch: Snacking Made Easy with LEICHT&CROSS

Modern, contemporary design and a new Internet presence

Easy to get, hard to resist: From May, Griesson - de Beukelaer (GdB) will present the LEICHT&CROSS crisp bread brand in a new, contemporary design. The focus of the market...

02.05.2011

Girls’ Day in Polch: Griesson - de Beukelaer opens new perspectives for girls

Girls are becoming more interested in technology; this is why Griesson - de Beukelaer (GdB) once again opened its factory gates for Girls’Day, this year for the eigth time.

Ten school girls aged between eleven and thirteen gained insights into various trades: industrial mechanics, electronics and machine and systems operation.

  

During...

11.03.2011

Griesson - de Beukelaer continued stability

Business year 2010: Turnover on a level with previous year / New product

concepts to promote GdB / 18.5 million euro investment in new production plant planned

Griesson - de Beukelaer (GdB), one of the leading companies in the national and European sweet and savoury biscuit market, has again maintained its stability over the past...

02.03.2011

A Biscuit Takes a Trip around the World – with Prinzen Rolle’s Facebook App

Expansion of social media activities / Competition with attractive prizes

Take a bite, forward and win great prizes: from March, Griesson - de Beukelaer (GdB) is sending Prinzen Rolle, Germany’s favourite biscuit, on a long trip around the world and is...

 
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