Read our latest press releases here and learn about our company.

28.02.2011

“OEKO-TEST” grades Prinzen Rolle as “Good”

A good result, thanks to our improved recipe / marked reduction of 3-MCPD fatty acid ester

Well-deserved recognition for the optimisation of our recipe: in its current March issue, the magazine, “OEKO-TEST”, has awarded Prinzen Rolle by Griesson - de Beukelaer (GdB),...

28.02.2011

Three Thunderous Cheers!

Coblence Royal Couple is ideally Prepared: Biscuits for the Shrove Monday Procession

The Coblence royal couple, Prince Udo, the BUGA Prince of Kowelenz and Her Loveliness, the Confluentia Susi, is looking forward to the Shrove Monday procession, relaxed and well...

Portrait Karin Stainer.
28.02.2011

Karin Stainer made National Manager of Griesson - de Beukelaer in Austria

Stronger customer commitment and a distinct focus on the Austrian market

Karin Stainer has been National Manager of Griesson - de Beukelaer (GdB) Austria since 1 February 2011. Until recently, the 43 year-old held a similar position with the consumer...

30.01.2011

Prinzen Rolle from DeBeukelaer: Big Brand Re-launch for Germany’s Most Successful Biscuit

Visual effect and packaging sizes will be more intensely orientated towards the consumers’ preferences in the future

A modern design with a new Prince motif, a re-worked assortment structure and practical, re-sealable packaging for Germany’s most successful biscuit: This spring, Griesson - de...

[Translate to English:] Packshot LEICHT&CROSS Weizen im neuen Design.
30.01.2011

Crispbread with a New Look: Re-launch for LEICHT&CROSS

Viewing window and opening mechanism with integrated Re-sealer

Modern, up-to-date packaging design for LEICHT&CROSS from Griesson - de Beukelaer (GdB) from May: the conspicuous Colour Code Orange and new, appetisingly arranged product...

 
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