Raise the curtain for the new star of the confectionery shelves: Charlie Choc is the name for the new face of Choc & Milk, the chocolate shortbread biscuits with a milk cream filling from Griesson. With the smart and likeable character – combined with a new pack design – Griesson - de Beukelaer (GdB) has given the children’s brand new incentive power for profitable sales. From July, Charlie Choc will appear on the Choc & Milk packs and his face will be illustrated on the chocolate side of the biscuits. GdB is promoting the relaunch at the POS with eye-catching secondary displays.

Choc & Milk combines the taste of crunchy shortbread, delicious milk and smooth chocolate, and is the perfect biscuit for every occasion: The chocolate shortbread biscuits with a milk cream filling are available in handy portion packs each containing 8 x 2 biscuits, making them ideal for eating out and about and snacking.

As with all its branded products, GdB also buys 100 % UTZ Certified cocoa for Choc & Milk from Griesson. In this way the company supports sustainable cocoa cultivation and contributes to improving the social and economic living conditions of the cocoa farmers.