Crunchy innovation from Griesson: the Cookie Bar

Traditional American cookies have long since become a popular classic. No wonder, as this handy treat is available in many variations and flavours. From July onwards, snacking fans can look forward to an absolute novelty: Griesson, Germany's number one cookie brand¹, is launching its first cookie bar on the market! The trendy creation combines the crispy biscuit with crunchy chocolate pieces and is covered in fine UTZ-certified milk chocolate – simply scrumptious.

The Griesson Cookie Bar (6 x 28 grams) is the ideal sweet snack to go, as the six bars in each pack are individually wrapped. The new product therefore us meets the increasing consumer demand for snacks "to go"². Attention-grabbing displays for secondary placement serve as additional eye-catchers at the POS and boost sales even more as a result. 

The traditional Griesson brand promises a wide range of indulgence at fair prices: that is why millions of people have trusted Griesson for generations. Griesson buys 100% UTZ or organically certified cocoa in order to sustainably improve the living conditions of cocoa farmers and protect the environment. UTZ supports cocoa farmers with training on social, ecological and economic measures.

¹GfK Consumer Scan, FMCG, agreement of households in %, Index 2017 vs. 2012.
²Symphony IRI, food retail>=800 sqm+DM, brand cookies segment, sales in units, 2019.