Good news for soft cake fans: finally, there is a new, trendy "Variety of the Year" from Griesson. Peach and passion fruit (300 grams) is the name of the exotic, fruity flavour that will bring variety to the food retailers' shelves from March. This delicious combination offers soft cake connoisseurs a perfect blend of sponge cake, crunchy chocolate and a peach and passion fruit flavoured filling.
As a result, Griesson - de Beukelaer (GbD) is providing on-top sales again in 2021 and perfectly complementing the wide range with the varieties of orange, cherry, ba-nana, raspberry, orange whole milk and the orange minis. The mixed display of the new “Variety of the Year” together with the best-selling Griesson Soft Cake Orange creates extra sales appeal. In addition, GdB is addressing a new target group with the "Variety of the Year", as 10% of all soft cake shoppers only buy the soft cake of the season1 – a concept that is bearing fruit!
The traditional Griesson brand promises a wide range of indulgence at fair prices: that is why millions of people have trusted Griesson for generations. Griesson buys 100% Rainforest Alliance, Fairtrade or organically certified cocoa in order to sustain-ably improve the living conditions of cocoa farmers and protect the environment.
1 GfK Consumer Panel Individual, Sweet Baked Goods Market, 2019.