Read our latest press releases here and learn about our company.

15.05.2017

“Find your favourite biscuit”: DeBeukelaer promotion invites consumers to try and enjoy different biscuits

Umbrella brand promotion focussing on individual product preferences / Money-back guarantee for consumers from June to August

They can be subtle and stylish, light and flaky, or hearty through and through: every type of biscuit from the DeBeukelaer product range has its very own character. With the new...
02.05.2017

Girls’ Day 2017: Griesson - de Beukelaer grants insights into technical professions

Four girls visit GdB in Kahla / Fascinating insights into job profiles and biscuit production

This year too, Griesson - de Beukelaer (GdB) once again took part in Girls’ Day at its Kahla site. Yesterday morning the company granted four interested girls insights into...
27.04.2017

Girls’ Day / Boys’ Day 2017: Griesson - de Beukelaer grants insights into technical professions

13 children and teenagers visit GdB in Polch

This year too, Griesson - de Beukelaer (GdB) is once again taking part in Girls’ Day / Boys’ Day. Today, Thursday, the company is granting a total of 13 children and teenagers...
25.04.2017

New digestive version: DeBeukelaer Cereola Purer Keks provides hearty enjoyment

First non-chocolate coated variety in the Cereola range / Available from retailers from April

Pure, unadulterated enjoyment – that’s the promise from the new product DeBeukelaer Cereola Purer Keks (180 grams) from April. With this new variety, Griesson - de Beukelaer is...
26.04.2017

Outstanding quality and the highest enjoyment: German Agricultural Society awards 43 medals to Griesson - de Beukelaer

Convincing result in the bread and fine bakery products category / 30 gold medals and 13 silver for branded products

From the classic Griesson Soft Cake Orange and the popular shortcake variety DeBeukelaer Cereola Milchschokolade to the crispbread LEICHT&CROSS Goldweizen: this year too,...
18.04.2017

Andreas Obermayr wird Operativer Geschäftsführer bei Griesson - de Beukelaer Österreich

Erweiterung der Geschäftsführung ab 1. April 2017

Neue Aufgabe für Mag. Andreas Obermayr bei der Griesson - de Beukelaer Österreich GesmbH (GdBÖ): Der 40-Jährige, der dem Unternehmen seit Juli 2016 angehört, stieg mit April in...
19.04.2017

CROSS-media campaign: Griesson - de Beukelaer launches communication-based comeback for LEICHT&CROSS

Presence in relevant print and online media / Increase in market awareness amongst young consumers

“Wie cross ist das denn!” – This is the slogan with which Griesson - de Beukelaer (GdB) is launching a major campaign for the brand LEICHT&CROSS this spring. The objective of...
 
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