Dessert? The new flavour of the year Griesson Soft Cake à la Red Fruit Jelly (300 grams) is one thing above all else: unbelievably fruity! The combination of soft biscuit, crisp chocolate and a filling flavoured with cherries, raspberries and redcurrants is commercially available for one year as from March.
The new flavour of the year concept is available throughout the year. With the varied trend variants, Griesson - de Beukelaer (GdB) provides on-top sales and perfectly complements the wide range with the varieties of orange, cherry, banana, raspberry, orange whole milk and the orange minis. The mixed display of the new flavour of the year with the best-selling Griesson Soft Cake Orange generates additional attention from shoppers at the POS.
The traditional Griesson brand promises a wide range of indulgence at fair prices: that is why millions of people have trusted Griesson for generations. Griesson takes the resulting responsibility for the environment and society seriously and increasingly uses more sustainable packaging design, among other things. Wherever possible, the brand uses cardboard packaging made from recycled materials and reduces plastics to the absolute minimum. Griesson also buys 100% UTZ-certified or certified organic cocoa in order to sustainably improve the living conditions of cocoa farmers and protect the environment.