Privacy Policy


For us it is a matter of course to handle your personal data responsibly when you use our websites and communicate with us electronically. We take all necessary measures to protect the personal data you have provided and comply with the national and European data protection regulations in force. 
In this Data Privacy Statement we wish to inform you of the way in which we process your personal data. Please note that the body responsible for your personal data in connection with a website is the company named in the legal information of the website concerned.

Contact Data Protection Officer
Matthias Seitz
VdE Service GmbH
Eduard-Pfeiffer-Straße 48
70192 Stuttgart


We only record personal data that you wish to provide us or that is necessary so we can provide our service to you. When you visit our website, by default our web servers save amongst other things

  • details of the browser and operating system you are using
  • the website from which you are visiting us
  • the websites of ours that you visit
  • the date of your visit
  • also for security reasons, e.g. to recognise attacks on our websites and for a period of seven days the Internet Protocol address (IP address) that was allocated to you by your Internet Service Provider.

Other personal data are stored if you give these to us voluntarily. Thus you provide us with your email address, your name, your postal address, your phone number and as the case may be other data in order to receive information about our products, take part in competitions or surveys, buy products or simply keep up to date on the products that interest you.

When you access our website and enter something in free text fields and for example comment, our systems will store your IP address. We need this information for security reasons, to prevent misuse and for other risk prevention purposes.


We take technical and organisational security measures to protect the data belonging to you that we manage against manipulation, loss, destruction and access by unauthorised persons. Our security measures are continuously improved in line with technological development.

Only authorised employees have access to your personal data. As the case may be, these can also be authorised employees of our service providers who process the data on our behalf or have access to these data. In this case we will have concluded a so-called “contract data processing agreement” with the service provider.


We use your personal data for purposes of the technical administration of the website, for customer management, for answering your questions as part of our consumer service, for product enquiries and surveys, and for marketing only to the extent necessary for this at any time. We only use your personal data for the purposes for which you have provided them to us. 

If you have given us your consent to process your personal data, these data will also be used for the purposes stated in the corresponding consent, e.g. sending a newsletter, sending you products. You can retract your consent to this at any time with future effect.

In terms of individual use, we want to make our advertising media, such as our newsletter and your visit to our websites, as user-friendly and individual as possible. Automatically generated information and the information you have provided help us here to provide individual and customised information for you. Amongst other things, this information includes “technical data” (e.g. IP address, the operating system, browser), date and time of your visit to our website and “behavioural data” (service history, recipes and products you have viewed). 


We will not make your personal data available to any other company wishing to use them for direct marketing activities unless you have given us your permission to do so. Furthermore we will provide your personal data to the other bodies below to a greatly limited extent:


  • Our service providers, so that they can assist us for example in administering our website or sending out products and newsletters. We have contractually obliged these companies to take the same security measures as we have with regard to your personal data, to preserve the confidentiality of your data and only to process them on our express instructions. 
  • Other companies in our group, provided you have consented to this or these companies work on our behalf as our service providers and we have contractually obliged them in the same way as our service providers.
  • Transmissions of personal data to government institutions and authorities take place only in the context of obligatory valid legal provisions.

Your personal data can be transmitted to other countries if one of our service providers has its registered office abroad. In this case a so-called “contract data processing agreement” is concluded with the service provider to ensure that the same degree of data protection and data security exists as prevails in Germany. This is guaranteed among other things by the fact that the service provider is obliged to act exclusively on our instructions and to continuously take all technical measures to protect your personal data to the same extent as here.

If personal data are processed in a country outside the EU and the EEA, we either ensure the appropriate level of data protection by concluding the standard agreement provided for this by the EU or an adequacy decision from the EU Commission is in place for the country concerned. 


Your personal data are processed on the basis of declarations of consent you have actively issued, e.g. for being sent newsletters.


Your rights in respect of your personal data are stated below:

  • The right to information, correction, deletion restriction of processing, objection to processing and the right to data transferability.
  • You also have the right to retract any consent you have granted for the processing of your personal data at any time with future effect.
  • To assert these rights please contact our data protection officer using the contact details stated above. 
  • In addition we would like to draw your attention to the fact that in every one of our newsletters you have the option of unsubscribing from this service and thus retracting your consent.
  • Unfortunately due to the lack of clear identification it is not possible to obtain information about your personal data by phone.
  • In addition you have the right of complaint to a data protection supervisory authority.


When you use our website, you agree to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies being stored on your end device by selecting *Do not accept cookies* in your browser settings, and at any time you can delete cookies that have already been placed on your end device. Please refer to the instructions from your browser or end device manufacturer to see how this works in detail. If you use different computers in different locations, you must ensure that every browser corresponds to your preference regarding cookies. 

Cookies are small text files that are placed on your end device. We use cookies for instance to collect information such as the browser type and operating system, page concerned, route to our website etc. and to understand the use of our website. Cookies help us to adapt our website to the needs of our consumers and offer particular services and functions, such as information customised to you. Personal data can be stored in cookies if you have consented or if this is necessary technically, e.g. to enable a protected login. 

Functional cookies
These cookies enable us to improve the convenience and performance of websites and make various functions available. 
Name of the cookie: visited    
Purpose: This cookie shows us that you consent to the use of cookies on our website. It is placed when you close the information overlay about the use of cookies.

Third-party cookies
These cookies are placed by third parties. When you access third-party services, the third-party suppliers can use cookies to store and/or access data, which is outside our control.
Name of the cookie: _gid, _ga, _gat_UA-92511672-4    
Purpose: Cookie belonging to the web analysis tool Google Analytics. For details see following paragraph.


This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the website analyse how you use the site. The information generated by the cookies about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, if the IP anonymisation on this website is enabled, your IP address will be abridged by Google beforehand within the member states of the European Union or in other states signatory to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to Google for storage on servers in the United States and abridged there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the acquisition of data relating to the use of the website (including your IP address) generated by the cookies and the processing of such data by Google by downloading and installing the browser plug-in available via the link.

In view of the discussion about the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are only further processed in abbreviated form in order to prevent them being linked to a particular person.
Further information about the use of your data by Google can be found here and via this link.


On our website we have mainly integrated links to the external social network Facebook. You will recognise the Facebook plugins on our site by the Facebook logo or the Like button. For this we generally do not use Facebook social plug-ins. Clicking on these symbols will forward you directly to the Facebook website, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, (Facebook).

If you do not want Facebook to be able to assign the data collected via our website directly to your Facebook account, you will need to log out of your Facebook account before visiting our website. You can also completely prevent the Facebook plug-ins loading with add-ons for your browser, for example with the Facebook Blocker.


On our website we have mainly implemented links to the microblogging service Twitter. You will recognise the links on our site for example by the Twitter logo in the form of a blue “Twitter bird”. For this we generally do not use Twitter social plug-ins. Clicking on these symbols will forward you directly to the Twitter website, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA, (Twitter).


On our website we have implemented links to the YouTube site operated by Google. The operator of this site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. For this we do not use YouTube social plugins. Clicking on this symbol will forward you directly to the YouTube website.

Further information about handling user data can be found in the YouTube privacy policy.


Our website incorporates links to the Instagram service operated by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For this we do not use Instagram social plug-ins. Clicking on this symbol will forward you directly to the Instagram website.

To be able to protect your privacy, you can find further details of data collection and the processing and use of your data by Pinterest, as well as your legal options and options for your settings, in the data privacy information from Instagram.


On our website we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service that displays interactive map to represent geographical information visually. Using this service will show your our location and make it easier to find your way here.
As soon as you access subsites into which the map from Google Maps is integrated, information about your use of our website (such as your IP address) will be transmitted to and stored by Google on servers in the USA. This will happen irrespective of whether Google provides a user account via which you are logged in or no user account exists. If you are logged in to Google, your data will be allocated directly to your account. Google stores your data (even for users that are not logged in) as user profiles and evaluates these. Evaluation of this kind takes place in particular in accordance with Art. 6 Para. 1 (f) GDPR on the basis of Google’s legitimate interests in showing personalised advertising, market research and/or designing its website in line with users’ needs. You have a right of objection to the creation of these user profiles.

Google LLC with its registered office in the USA is certified under the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection in force in the  EU.
If you do not agree to the future transmission of your data to Google in connection with using Google Maps, there is also the option of fully deactivating the Google Maps web service by disabling the JavaScript application in your browser. Google Maps, and thus the displaying of maps on this website, cannot then be used.
You can view the terms of use of Google and the additional terms of use of Google Maps can be found here. Detailed information about data protection in connection with the use of Google Maps can be found on the Google website (Google Privacy Policy).


We store your personal data that you transmit to us via our websites in our databases. These data are stored for as long as is necessary for the purpose for which you which you have provided us with your data or for us to comply with the legal regulations (e.g. statutory duties of retention). This means for example that we will store your data until we have answered a question from you or a competition has finished. If you have given us your consent for the storage of your personal data for marketing purposes, this means that your data will be stored for the period during which we take marketing measures or until you retract your agreement. If you have issued your consent to receiving advertising, you can retract this at any time with future effect.


Our websites contain links to other websites. We have no influence over the content and structure of other providers’ sites. Our data privacy statement does not apply there.

Updated: May 2018

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