Griesson backs Fairtrade: fair cookies for conscious indulgence
Sustainable chocolate with cocoa and sugar in accordance with Fairtrade standards
Consumers who value sustainably produced products can be happy: the new Griesson Fair Cookies, which not only taste delicious, but also feature Fairtrade certified sugar and chocolate made from Fairtrade certified cocoa and sugar, will be available from August.
The new cookies: delicious chocolatiness, fairly produced
As a growing number of consumers attach importance to sustainably produced products, Griesson Fair Cookies are now available with cocoa and sugar according to Fairtrade standards. This means that cookie fans benefit twice over with their purchase: they are supporting sustainable farming and enjoy a whopping 50 percent of the chocolate chips that make the cookies extremely chocolatey. Because no matter what the occasion – the American-style Griesson Fair Cookies with lots of chocolate simply always taste good. Additional benefit for the food retailer: the Fairtrade seal of approval has been proven to increase the willingness to pay the price by 15 percent and the willingness to buy by 5 percent.1
The traditional Griesson brand promises a wide range of indulgence at fair prices: that is why millions of people have trusted Griesson for generations. Griesson buys 100% UTZ, Fairtrade or organically certified cocoa in order to sustainably improve the living conditions of cocoa farmers and protect the environment.
1 Splendid Research Gmbh, Kauf- und Preisbereitschaft bei Produkten mit Gütesiegel, n=2,500, 2019.
