Soft Cake Cookie from Griesson: The innovation on the cookies market

Cookie meets soft cake! The new Griesson Soft Cake Cookie Orange (180 grams) combines the most popular characteristics of cookies and the classic Griesson Soft Cake, creating completely new impetus.

What makes it so unique is the combination: soft, fruity and chocolaty. The extra-large cookie convinces with its soft consistency, the fruity orange filling and the melt-in-the-mouth chocolate. With this, Griesson - de Beukelaer (GdB) is launching an innovative new product onto the market, which the fast-growing cookies segment, whose drivers are soft-baked cookies and large cookies,¹ has lacked until now. 

The new, extra-large Soft Cake Cookie will be on food retailers' shelves from March and will mobilise shoppers in three ways: cookies fans will be encouraged to make trial purchases, soft cake lovers and fans of Germany's No 1² fruity cake will become aware of the cookie segment and interested new consumers will also be encouraged to make product purchases.

Maximum attention at the POS is ensured by shelf boxes with 14 and quadrant dis-play stands with 126 as well shelf packages with insert strips, shelf stoppers and floor stickers.

The traditional Griesson brand promises a wide range of indulgence at fair prices: 
that is why millions of people have trusted Griesson for generations. Griesson buys 100% Rainforest Alliance, Fairtrade or organically certified cocoa in order to sustain-ably improve the living conditions of cocoa farmers and protect the environment. 

¹ IRI, LEH > 200 sqm + DM total, % change in sales, YTD June 2020 vs. YTD June 2019
² IRI, LEH >200 sqm + DM total, chocolate biscuits with fruit segment, sales volume and revenue, YTD October 2020