Lars Engel will become Managing Director for Marketing and Distribution at Griesson - de Beukelaer (GdB) as of 1 July 2021. In this capacity, he will also become the new Chairman of the Executive Management of the manufacturer for sweet and savoury biscuits based in Polch (Rhineland-Palatinate). The 47-year-old hence completes GdB’s executive management, whose further members are Bruno Kulmus for the Production and Technology divisions as well as Ralf Brinkhhoff for the Commercial division since 1 April 2021.
Prior to this, Lars Engel had been employed by the Bahlsen biscuits manager for seven years, most recently as General Manager for the D-A-CH business unit and thus responsible for the three German Bahlsen plants in Barsinghausen, Varel and Berlin. He has extensive experience in various executive positions at Beiersdorf as well as at British American Tobacco with national and international responsibility in the Finance, Marketing and Distribution divisions.
“We are pleased to gain Lars Engel for our executive team as a true connoisseur in the food and biscuits sector. Thanks to his experience in both family-run companies and international corporations as well as his fresh stimuli, he will play a major part in contributing towards the achievement of our ambitious goals in a challenging market environment,” said Managing Partner Andreas Land.