A fruity and soft start to the new year: the new Griesson Strawberry Soft Cake

Heavenly delicious yet grounded at the same time: In Jan-uary 2022, Griesson - de Beukelaer (GdB) is launching the new Griesson Strawberry Soft Cake (300 grams). The perfect mix of sponge cake, crunchy chocolate and a fruity strawberry filling will be available all the time, extending the otherwise short strawberry season into a year-round treat – in keeping with the motto of the Griesson brand: “We love what we bake!”

Strawberry varieties are generally very popular and appeal to consumers all year round. With its new flavour, GdB is responding to the consumer demand for variety and change. The Griesson Strawberry Soft Cake creates curiosity among consumers and appeals especially strongly to a younger target group, thereby increasing de-mand.

The new, modern design of the packaging, which allows the Griesson brand and its products to stand out on the shelf with bright colours and appetising product images also whets the appetite.

The traditional brand of Griesson promises wide-ranging indulgence at competitive prices: that is why millions of people have trusted Griesson for generations. GdB buys 100% sustainable, organically-certified cocoa in order to sustainably improve the living conditions of cocoa farmers and protect the environment.