Read our latest press releases here and learn about our company.

14.08.2017

Superfoods and super delicious: New LEICHT&CROSS range Mein KnusperViva

Available from retailers from September / Crisp enjoyment in the varieties “Quinoa” and “Buckwheat”

Fans of the popular crispbread brand LEICHT&CROSS have good reason to be happy: From September, the newly-created range LEICHT&CROSS Mein KnusperViva will be available,...
14.08.2017

“Kiss me – I’m a prince”: Major TV campaign for Prinzen Rolle uses surprise effects

New tone for the trendy double biscuit / From mid-August in high-coverage broadcasting slots

The new TV campaign for the popular Prinzen Rolle from Griesson - de Beukelaer (GdB) proves that many a tough guy is a true prince inside. Three modern cinema-style TV spots shows...
14.08.2017

15 new apprentices start their training at Griesson – de Beukelaer in Polch

GdB is training a total of 75 apprentices in seven professions Induction week held at youth hostel with team-building activities

For 15 young men and women, their professional lives started in earnest today, 7 August, when they began their apprenticeships at Griesson - de Beukelaer (GdB) at its head office...
08.08.2017

Three new apprentices start their training at Wurzener Dauerbackwaren GmbH

As of 1 August 2017, Wurzener Dauerbackwaren GmbH is training a total of ten apprentices in two professions

For three young people, their professional lives began in earnest today: they started their apprenticeships at Wurzener Dauerbackwaren GmbH to become specialists in food...
08.08.2017

Ten new apprentices start their training at Griesson – de Beukelaer in Kahla

GdB is training a total of 29 apprentices in five professions in Kahla / For the first time an introductory week was held in a youth hostel with teambuilding exercises

For ten men, their professional lives started in earnest today, 1 August. They began their apprenticeships at Griesson - de Beukelaer (GdB) in one of the five occupations...
10.07.2017

Indulge with LEICHT&CROSS: Griesson - de Beukelaer calls for a crispbread recipe competition

From July: Win one of three luxury holidays, each valued at up to 2,500 euros

Regardless of whether they’re cold or warm, savoury or sweet – Griesson - de Beukelaer (GdB) invites all LEICHT&CROSS lovers to submit their most creative and delicious...
10.07.2017

New from July 2017: Griesson Maya the Bee mini wholemeal biscuits

Popular TV and cinema character will create greater awareness

The most famous bee in the world is now making a major appearance in the confectionery aisle: from July Griesson - de Beukelaer (GdB) is launching a new retail product for all the...
 
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