07.02.2018

New Prinzen Rolle BLACK AND WHITE will provide greater contrast on the confectionery shelf

First black and white biscuit from the No. 1 in the German confectionery market / Available from March

High contrast for even greater enjoyment: with the new Prinzen Rolle BLACK AND WHITE (166 gm), which is available from March, Griesson - de Beukelaer (GdB) is appealing to a young target group. The mini biscuits feature a combination of fine tangy cocoa in the biscuit and a delicious vanilla cream filling. The new version of the Prinzen Rolle is packaged in the characteristic roll format with 14 mini biscuits.

 

The new product is the first black and white biscuit from the No. 1 in the German confectionery market, and will take advantage of the cult status of Prinzen Rolle, the original from DeBeukelaer for over 60 years, to generate real additional sales. With the Prinzen Rolle BLACK AND WHITE, GdB has also selected a striking packaging design, to create an attractive alternative in the growth segment of black and white biscuits. The product launch will be accompanied by an extensive communications package: eye-catching POS displays in the black and white look, inclusion in a World Cup promotion, targeted online and social media activities, and high-coverage TV and radio spots will highlight the new Prinzen Rolle BLACK AND WHITE perfectly.

 

Real princes fight for a good cause: so for Prinzen Rolle BLACK AND WHITE – just like all its branded products – GdB buys 100 percent UTZ Certified cocoa, and thus assists the cocoa farmers in increasing the quality of their harvests in a way that is sustainable, socially responsible and environment-friendly.

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Griesson
DeBeukelaer
Prinzen Rolle
Wurzener
LEICHT&CROSS